Antony Morato is a brand that states the vision of a changing market, in which the need to tell a life style is prioritari than the whims of an unconditioned “being trendy”. Within this market, the brand wants t ogive back the consumer the chance to buy, satisfying him with a product that can correspond his own expectations of quality and style. To this new generation of consumers (our target is made above all of males between 18 and 35) the company offers a know how inherited from the main griffes of the Italian History, faithfully opening the doors to a “new luxury era” in which the quality/price ratio represents the main attraction in thje customers’ eyes. The growth gained in the global market the fruit of the balance between quality, price, and service that we mind in our collections, along with a scrupulous work of positioning. In this sense, the reference to a medium rate of Menswear must be considered as the starting point of any upcoming project.