ROOTSWe founded Meltin’Pot in the ‘90s but our origins date back to a much earlier period: the legendary ‘60s. In the birth age of the cult of denim, which quickly crossed the ocean from USA to Europe, our big family in the South of Italy set up one of the first manufacturers of five-pocket jeans. Over the years, and thanks to the numerous collaborations with major denimwear brands, we developed an in-depth knowledge and understanding of the product that lead us to launch, in 1994, our greatest and most important project: MELTIN’POT.
STATEMENT Denim, above all! Jeans are far more than just a piece of cloth- ing. They are a second skin. A lifelong essen- tial. The more you wear them, the better they look, as they follow your life experiences and get to reflect your personality.
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